This niche micro-cap technology company was being overlooked by Wall Street, with no analyst coverage or institutional ownership, due to the reputational damage caused by a prior management team.
Strategy & Tactics
In order to enhance the Company’s credibility, we devised a series of benchmarks by which to measure performance, and undertook a benchmarking of all IR materials.
We identified sell-side analysts covering industries outside the Company’s niche in the broader micro-cap and technology space, and marketed the Company to these analysts.
We organized an investor day and secured invitations to several investor conferences to bring the Company’s story to the attention of the buy side.
Results
The Company generated significant institutional ownership, diversifying its investor base from being exclusively retail investors.
Analysts at Piper Jaffray and Sidoti & Co. picked up coverage of the stock.
The Company’s stock rose from $0.50/ share to the $3-$4 range, helping them transition to an NYSE listing
