One of the nation’s largest marketers of automotive replacement tires hired us to generate greater awareness on Wall Street for their retail strategy and to develop interest among growth-oriented investors and specialty retail analysts.
Strategy & Tactics
We worked with management to revise the investor presentation including the development of slides that highlight typical metrics retailers cite to investors and analysts.
We broadened the Company’s investor relations database to include targeted analysts and investors that should become familiar with the story.
We arranged roadshow meetings for management to meet new analysts and investors. In the first 10 months of the program, we organized 14 days of marketing meetings around the country.
We built an annual investor event around a corporate meeting and showcase management and their retail concept.
In the first 10 months of this program, three new analysts initiated coverage of the Company including a major national brokerage firm, an influential regional analyst and an independent research boutique.
Ten institutions either significantly increased their positions or initiated new positions.
The Company’s stock rose from $8-$10 to the mid twenties in three years, and they were subsequently acquired for $35 per share.