Basic Industry & Manufacturing

Increasing Coverage and Reputation Ahead of Trade Sale

After being acquired and restructured by a private equity firm, our client was a new company, with assets that some had previously considered to have negative value.

Strategy & Tactics
  • We leveraged the Company’s recent bond issue to establish an IR practice and raise awareness of its turnaround.

  • We introduced the Company to debt and equity analysts and hosted investor field trips to see its facilities.

  • When sold to a competitor, the Company had sell-side coverage from five brokerages, the majority of whom we introduced the Company to.

  • The Company attended more than 10 debt and equity conferences in two years, despite being a private company with only one bond issue.

  • One sell-side analyst described the Company as “the best turnaround case study we have seen in the past 25 years.”